About AdSouth

Getting the right professional help to plan and execute your marketing initiatives makes all the difference. At AdSouth, our goal is to help our clients identify and drive toward their business goals through business development, lead generation, strategic marketing and consistent branding. Our success is measured by the results we achieve for our clients.

We offer services in the following areas:

  • Business Development
  • Lead Generation
  • Strategic Sales & Marketing
  • Positioning & Branding
  • Multi-Channel & Direct Marketing
Business Development

Are you taking advantage of all the possible markets for your product? Could you be achieving a larger market share? Do you know what your competitors are doing, and how your products compare?

AdSouth can help you answer these questions and more. We’ll review your lead generation and sales processes to identify opportunities to be more effective. We can gather information about your customers, prospects and competitors that will better inform your strategic marketing and even development decisions. AdSouth can deliver perspective and information that will help your business grow.

  • Market Assessment
  • Competitive Analysis
  • Customer Profiling
  • Sales Process Audit
  • Sales Activity Tracking
Lead Generation

When economic times are tight, some companies respond with a “try anything” approach to marketing. In fact, now more than ever it’s important to make sure your marketing dollars are spent wisely to generate qualified prospects.

AdSouth’s Lead Generation programs can reveal new opportunities and give you access to actual decision makers. We’ll help you qualify client needs and tailor high-interest messages designed to speak directly to your target markets. Most of all, we’ll open doors to the appointments your salespeople need to present and close the sale.

  • Customer and Prospect Profiling
  • Segmentation
  • Financial Analysis
  • Prospect List Acquisition and Qualification
  • Response Tracking and Analysis
Strategic Sales and Marketing

At AdSouth, we work closely with our clients to understand their products, mission and market. We help them articulate their goals and vision. The next step is to communicate the client’s capabilities and differentiators to the target audience.

We’ll evaluate your sales process to make your staff more effective and efficient. We’ll create the materials your salespeople need to generate excitement about your product and close deals. We’ll conduct training for new sales people or new initiatives.

We’ll identify and implement the best mix of media to reach your target market in support of your sales efforts. We’ll ensure that your message is consistently reflected in every aspect of your marketing efforts and that responses are carefully tracked and developed.

  • Market Evaluation
  • Competitive Analysis
  • Sales Process Analysis
  • Assessment of Marketing Targets and Objectives
  • Development of Integrated Communications Program
  • Sales Collateral
  • Sales Training
Positioning and Branding

Your company brand is more than just your visual identity. Branding also includes your external messages and the experience of your customer, which should validate the first two. If any of the three are out of sync, there’s a problem with your brand which could cost you customers and profits.

AdSouth can help you identify the elements of your brand and make them work together. Whether you need to create a brand or simply refresh an existing one, AdSouth can help.

  • Corporate Identity Packages
  • Brochures & Catalogs
  • Direct Marketing
  • Advertising Campaigns
  • Illustration & Iconography
  • Annual Reports
  • Retail Packaging
  • Trade Show Booths
  • POP Signage
  • Billboards
Multi-Channel and Direct Marketing

AdSouth will design a comprehensive communications strategy for your firm, utilizing a number of ways to convey your message to business prospects. AdSouth can deliver integrated direct marketing campaigns, track responses and direct follow-up. From prospect qualification and acquisition to client retention programs, AdSouth is your resource.

  • Database Development and Optimization
  • Prospect List Acquisition
  • Copywriting and Creative Design
  • Messaging and Package Testing
  • Print and Production Management
  • Mailing and Distribution Management
  • Response Tracking and Analysis
  • Targeted E-mail and E-newsletter Campaigns

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